CASE STUDY: Great American Rivalry Series
Create an on-site, stand-alone event for clients that connect the brand with the community at-large by tapping into the “big game” in that market.
Involve clients in nationwide high school football rivalry games as part of the Great American Rivalry Series, which highlights the Friday night “experience” of high school football and provides a platform interaction with this active audience.
- Activated at over 335 games nationwide
- Game presence includes: onsite footprint, on-field award presentations, in-game premium distribution, PA announcements and in-school opportunities where available
- Includes local public relations and social media efforts to drive earned media
- Over 57 Million Advertising impressions generated on-site and on the web at www.GreatAmericanRivalry.com
The Rivalry Series, celebrating its 10th Season in 2013, has involved over 400 different rivalry games in 39 states since its inception in 2004. This year the Series visits 35 states and 85 cities.
“ The Great American Rivalry Series places us in one of the few places where parents and future college students are together. It is the perfect combination for us.” Steve Kohles, CMO, The Student Loan Finance Corporation and iHelploan.com program
“I’ve received more exposure during these three hours at this game than I have over the past year”, Sgt. Crowe, Spartanburg RS, United States Marine Corps.
Past and current clients include student loan organizations, convenience stores, quick service restaurants, sporting good supply companies, insurance firms and military branches.